Turn your analog expertise into a digital offer ladder
Harness & Hone has taught dozens of Solopreneurs how to package their core competency into digital products and services they can easily market, sell, and service.Unlike other programs, you won't just get advice -- you'll design a niche only you can own, create a legendary point-of-view, and build a body of work you're proud of.
Who is this for?
Is the last 10% of the sales process always a struggle?
Do you end up ghosted by prospects "checking on budget" after what felt like a great sales call?
Do you always end up buried in client work?
Are you working 60+ hours per week just to keep up with all the custom projects and client deliverables?
Do you feel forced to take on bad-fit clients?
Is it harder than you thought it would be to attract and acquire the exact type of client you want?
If any of these resonate with you, then you're in the right place...
Over 90% of Solopreneurs face the same problem.
Buyer Indifference
It can feel impossible to find good-fit clients.Most of the time, it takes longer than you want, and closing them is harder than you think.This means you end up with clients you don't really want, doing work you probably hate.And with ChatGPT reducing the value of existing knowledge to zero, it's only getting more frustrating.The truth is you can’t outwork this problem.Buyers just don't understand what you do, how you do it, or why it matters.And because of that, they just don't care to invest the time, money, and energy it takes to hire you.It isn't personal and it isn't your fault.Everything we've been taught about how to build a business is aimed at tech companies.Not you, the solopreneur.You don't have thousands to spend on ads.You don't need expensive tech.You need to quickly and clearly communicate a massively valuable problem your buyers have, why a life without that problem is worth living, and how investing in you gets them there.No amount of publishing to LinkedIn or tinkering with your website will solve the problem if buyers think you're just another Interchangeable Freelancer.Harness & Hone will help you become a Full-Stack Solopreneur.You'll get structured guidance to design digital offers that leverage your analog expertise, create tangible value for your clients, and charge for the outcomes you generate in a niche you have actually access to.
Stand out in a world that is purposefully trying to commoditize you.
There are 3 reasons most Solopreneurs fail.
Point of failure #1:
No niche market
You don't need to appeal to more people -- you need 10-20 people on planet Earth to become a client.Too many people waste time trying to compete in broad market categories because they think it creates more opportunities.It doesn't.Solving a specific problem, for a specific person, with a specific process creates more opportunities.The more specific you are, the easier it is to attract the exact type of client you want.
Point of failure #2
No digital offer ladder
Whether you start from the bottom (courses) or the top (private coaching/consulting), the most successful Solopreneurs add rungs to the ladder over time.The goal is to increase access to your IP, serve more people, and create a massive impact.Not just save it for the small group of people who can afford to hire you for private consulting services.
Point of failure #3
No body of work
Ever wondered how some people seem to have a library of achievements while others struggle to remember what they’ve accomplished?Most of us fall into the trap of measuring success by what we did today or this week.But real growth?It’s measured over months and years.A body of work is your professional legacy, compounding over time.The more you create, the more you have to show, and the more people trust you.We set you up for the long game.
Break the digital revenue barrier.
Stop custom-scoping every engagement.
The biggest mistake Solopreneurs make? Custom engagements.In the beginning, you think buyers need to see deliverables on a scope of work if they are going to buy from you, so you create a custom list of every tic-tac-sized thing you could do.Not only is this unnecessary, but it devalues your expertise.Instead, you want to develop a programmatic approach that you guide all your clients though.A program that takes them from where they are today to where they need to be.
Align incentives with your buyers
Selling your service by the hour, project, or deliverable limits your income and creates a perverse incentive between you and your clients.When you sell your strategy, expertise, and outcomes, you align incentives with your clients because your worth is based on the exponential value you generate for your clients, not how much time you spend with them each month.
Find your 'Access-Problem Fit'
You’ve got the expertise, but you’re stuck asking yourself, “Who exactly am I selling to?”Because let’s face it—your knowledge is only as valuable as the problem it solves for the right people.And the enemy here? It's not your expertise. It’s not your offer.It’s the gap between what you know and who you know.Luckily, bridging that gap is simple, if you know where to start.And unlike chasing random leads (which could cost you time and sanity), you can use this straightforward approach to find your sweet spot—where your network and their needs intersect.
Build a reputation.
When you shift your model from hours, projects, and deliverables to strategy, expertise, and outcomes, you become known for the impact you have on your clients, not your "personal brand."You'll take pride in the fact that you don't have a resume because you will never consider updating it or working for someone else ever again.
Build a digital offer ladder
How the program works:
Stage 1:
Design and align your model
Phase 1 is dedicated to the design of your model through the alignment of your market niche, service method, and consistent message.That means:1. Designing a market niche around the specific problem you solve, the person you solve it for, and how you solve it.2. Developing a codified and sequential service method.3. Deploying a consistent message across sales calls, website copy, and social posts.
Stage 2:
Attract and convert new clients
Once your model is designed, we get to work and launch all marketing, business development, and sales programs.The goal in this phase is to attract and acquire the quality and quantity of clients you need to fill your portfolio.We don't stop until your roster is full.
Stage 3:
Strengthen and grow your portfolio
Now that we have filled your client portfolio, this phase is devoted to growing their business so your revenue can scale.Because when good things happen to your clients, you make more money.We will also strengthen the quality of your service method so you consistently generate high-impact outcomes for your clients.
Stage 4:
Protect and scale your revenue
Once you've reached your baseline goals and objectives, we design your long-term roadmap so you can protect your revenue and grow it beyond active client services.A key component to achieving scale as a Solopreneur is converting your now-proven service method into additional products and hybrid services that create passive and semi-passive revenue.The goal is to reduce the impact values any one client has on your portfolio and protect your active client portfolio from revenue loss events.
What an engagement looks like.
Weekly 60-minute guided implementation and training.
You'll receive expert 1:1 assistance, advice, recommendations, and clear step-by-step instructions throughout all four phases.
Take immediate action on what you learn.
Every week, you will know exactly what you need to work on to make progress through each checkpoint and phase of the program.These exercises are crafted to create consistent and meaningful progress toward your goals and objectives, providing a clear path to completion.
A workstation to track your tasks and progress.
You'll receive access to a custom Notion workstation to manage all our work together.That includes tasks, documents, exercises, goals, and overall progress through the program.
Real time Slack communication
All clients are added to Slack for real-time communication, quick and efficient exchange of information, updates, and clarifications.This instant and direct communication channel deepens our alignment and collaboration and allows clients to receive timely insights, have questions answered, and maintain a dynamic and responsive relationship.
A structured roadmap
You won't receive an experimental custom scope, and no one will rely on you to bring a "problem of the week" to our meetings.You're guided through a systematized and structured program divided into phases, each with checkpoints containing specific tasks to achieve certain milestones.Every curriculum line item is dedicated to progressing toward our shared goals.
What other people think...
Want a closer look at some of the frameworks we teach?
Become a Digital Consultant
This free blueprint has everything you need to turn what you do best into a repeatable, tangible offer.
5 emails. 5 simple strategies.
Meet your co-pilot.
👋 Hey, I'm Nick.If you're reading this, you know you should be generating far more revenue and profit than you are.Why aren't you? Because over 90% of Solopreneurs have a traditional business model that charges for time or deliverables - not outcomes.When this happens, you end up buried in client work and pushing 60+ hour weeks to make as much money as possible.Until all of a sudden, you burn out, give up, and start applying for jobs.I specialize in creating offers for Solopreneurs that are easy to market, sell, and service.I created this program because it’s the most effective way to stabilize your client portfolio and increase your recurring monthly revenue without risking your current clients, who pay the billsReady to create your offer?
Frequently Asked Questions
How much does this cost?
All engagements operate on an outcomes-based pricing model, starting at $1,750 monthly.
How much time should I dedicate to this?
You will join a 60-minute guided strategy session every week. Each session will generate a couple of tasks that, on average, take approximately 60 minutes to complete.
How long will it take to see results?
The majority of clients are able to begin increasing their revenue within the first month.
Is this also for businesses with employees?
Yes. If you operate a professional services business with 10 or fewer employees and this resonates with you, book a call.
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