Turn your expertise into a digital offer ladder

Harness & Hone has taught dozens of Solopreneurs how to package their core competency into digital products and services they can easily market, sell, and deliver on repeat.Unlike other programs, you won't just get advice -- you'll design a niche only you can own, assemble your core messaging, and begin selling a new offer in 30 days.

Who is this for?

Is the last 10% of the sales process always a struggle?

Do you end up ghosted by prospects "checking on budget" after what felt like a great sales call?

Do you always end up buried in client work?

Are you working 60+ hours per week just to keep up with all the custom projects and client deliverables?

Do you feel forced to take on bad-fit clients?

Is it harder than you thought it would be to attract and acquire the exact type of client you want?

If any of these resonate with you, then you're in the right place...

Over 90% of Solopreneurs face the same problems.

They can't tell you what they do or how they do it.

It's taking longer, it's been harder, and most of the time, you're picking up clients that aren't a great fit.You have enough to get by but can't say you're successful.And worst of all, the value of existing knowledge is dropping fast.Leaving so many talented Solopreneurs questioning why they even started a business in the first place.The truth is you can’t outwork this problem.With your current model, more of the same clients will bury you in work, and most won't pay you what you're worth.Harness & Hone solves that problem.We provide the structured guidance you need to design digital offers that leverage your analog expertise, create tangible value for your clients, and charge for the outcomes you produce.

Stand out in a world that is purposefully trying to commoditize you.

There are 3 reasons most Solopreneurs fail.

Point of failure #1:

No niche market

You don't need to appeal to more people -- you need 10-20 people on planet Earth to become a client.Too many people waste time trying to compete in broad market categories because they think it creates more opportunities.It doesn't.Solving a specific problem, for a specific person, with a specific process creates more opportunities.The more specific you are, the easier it is to attract the exact type of client you want.

Point of failure #2

No digital offer ladder

You can't outwork this problem no matter how good you are at what you do.You end up doing something custom for everyone, and end up on sales calls over-explaining what you do, your core competency, and your resume to people.Unfortunately, this also limits how much you can sell and how much you can charge.You only have 10-20 client slots. You must maximize the revenue potential of every single one.

Point of failure #3

No content engine

Said plainly, without a market niche or a service method, it is impossible to maintain a consistent message.You end up creating a message for "everyone" and justify it by saying things like "I don't want to alienate prospects."If you want people to recall what you do, consistency across all assets and channels is key.

Break the digital revenue barrier.

Stop limiting how much you can charge.

The biggest mistake Solopreneurs make is tethering how much they can earn to the number of hours they are willing to work each week.In the beginning, you think tapping into your personal life is worth the extra revenue.It's not. It's the fastest path to burnout.Instead, you want to build a repeatable, sellable, and scalable service method that is tied to the financial outcomes you generate for your clients, not how many hours you work each week.

Stop selling time. Start selling outcomes.

Selling your service by the hour, project, or deliverable limits your income and creates a perverse incentive between you and your clients.When you shift to an outcomes-based model you create a deep incentive alignment that forces progress, reduces drag on your flywheel, and maximizes your revenue potential.

Align your market, method, and message.

Most Solopreneurs fail to close deals because they spend too much time trying to sell to the wrong buyers and confusing the right ones.Posting on LinkedIn more often isn't going to help either.When you make it easy to understand what you do, how you do it, and why it matters so the internet can pull in the people who need it.By designing and aligning your market, method, and message in the first 30 days together, you'll quickly begin to attract and acquire the exact type of client you want.

Build a reputation.

When you shift your model from hours, projects, and deliverables to strategy, expertise, and outcomes, you become known for the impact you have on your clients, not your "personal brand."You'll take pride in the fact that you don't have a resume because you will never consider updating it or working for someone else ever again.

Build a digital offer ladder

How the program works:

Stage 1:

Design and align your model

Phase 1 is dedicated to the design of your model through the alignment of your market niche, service method, and consistent message.That means:1. Designing a market niche around the specific problem you solve, the person you solve it for, and how you solve it.2. Developing a codified and sequential service method.3. Deploying a consistent message across sales calls, website copy, and social posts.

Stage 2:

Attract and convert new clients

Once your model is designed, we get to work and launch all marketing, business development, and sales programs.The goal in this phase is to attract and acquire the quality and quantity of clients you need to fill your portfolio.We don't stop until your roster is full.

Stage 3:

Strengthen and grow your portfolio

Now that we have filled your client portfolio, this phase is devoted to growing their business so your revenue can scale.Because when good things happen to your clients, you make more money.We will also strengthen the quality of your service method so you consistently generate high-impact outcomes for your clients.

Stage 4:

Protect and scale your revenue

Once you've reached your baseline goals and objectives, we design your long-term roadmap so you can protect your revenue and grow it beyond active client services.A key component to achieving scale as a Solopreneur is converting your now-proven service method into additional products and hybrid services that create passive and semi-passive revenue.The goal is to reduce the impact values any one client has on your portfolio and protect your active client portfolio from revenue loss events.

What an engagement looks like.

Bi-weekly 60-minute guided implementation and training.

You'll receive expert 1:1 assistance, advice, recommendations, and clear step-by-step instructions throughout all four phases.

guided implementation and training

bridgework example

Take immediate action on what you learn.

Every week, you will know exactly what you need to work on to make progress through each checkpoint and phase of the program.These exercises are crafted to create consistent and meaningful progress toward your goals and objectives, providing a clear path to completion.

A workstation to track your tasks and progress.

You'll receive access to a custom Notion workstation to manage all our work together.That includes tasks, documents, exercises, goals, and overall progress through the program.

client workstation

slack workspace

Real time Slack communication

All clients are added to Slack for real-time communication, quick and efficient exchange of information, updates, and clarifications.This instant and direct communication channel deepens our alignment and collaboration and allows clients to receive timely insights, have questions answered, and maintain a dynamic and responsive relationship.

A structured roadmap

You won't receive an experimental custom scope, and no one will rely on you to bring a "problem of the week" to our meetings.You're guided through a systematized and structured program divided into phases, each with checkpoints containing specific tasks to achieve certain milestones.Every curriculum line item is dedicated to progressing toward our shared goals.

codified curriculum

What other people think...

Want a closer look at some of the frameworks we teach?

Nick Bennett

Become a Digital Consultant

This free blueprint has everything you need to turn what you do best into a repeatable, tangible offer.

5 emails. 5 simple strategies.

Nick Bennett

Meet your co-pilot.

👋 Hey, I'm Nick.If you're reading this, you know you should be generating far more revenue and profit than you are.Why aren't you? Because over 90% of Solopreneurs have a traditional business model that charges for time or deliverables - not outcomes.When this happens, you end up buried in client work and pushing 60+ hour weeks to make as much money as possible.Until all of a sudden, you burn out, give up, and start applying for jobs.I specialize in creating offers for Solopreneurs that are easy to market, sell, and service.I created this program because it’s the most effective way to stabilize your client portfolio and increase your recurring monthly revenue without risking your current clients, who pay the billsReady to create your offer?

Frequently Asked Questions

How much does this cost?

All engagements operate on an outcomes-based pricing model, starting at $1,500 monthly.

How much time should I dedicate to this?

You will join a 60-minute guided strategy session every other week. Each session will generate a couple of tasks that, on average, take approximately 60 minutes to complete.

How long will it take to see results?

The majority of clients are able to begin increasing their revenue within the first month.

Is this also for businesses with employees?

Yes. If you operate a professional services business with 10 or fewer employees and this resonates with you, book a call.

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