Turn your analog expertise into a digital offer
Harness & Hone has helped over 100 Solopreneurs create digital offers that are easy to market and sell.
Who is this for?
You have expertise clients value, but struggle to clearly articulate what makes you different from everyone else.
You've got consistent client work, but your custom-scoping approach has you working 60+ hours a week.
You've built a successful consulting practice, but you've hit the ceiling of what's possible with your one-to-one service model.
If any of these resonate with you, then you're in the right place...
Most solopreneurs face the same problem
They can't tell you what they do or how they do it.
Making it feel impossible to find (more) good-fit clients.Most of the time, it takes longer than you want, and closing them is harder than you think.You end up with clients you don't really want, doing work you probably hate.And with ChatGPT reducing the value of existing knowledge to zero, it's only getting more frustrating.The truth is you can’t outwork this problem.Buyers just don't understand what you do, how you do it, or why it matters.And because of that, they just don't care to invest the time, money, and energy it takes to hire you.It isn't personal and it isn't your fault.Everything you need to know about creating a digital offer is fragmented across the internet.Harness & Hone solves this problem by turning what you do best into digital offers that are easy to market and sell.
Stand out in a world that is purposefully trying to commoditize you.
There are 3 reasons most Solopreneurs struggle to create an offer on their own.
Reason #1:
They don't know what problem they solve.
Without a clear understanding of the specific problem you address, your offer lacks focus and fails to create urgency for potential clients.
Reason #2:
They don't know who they solve it for.
When you try to help everyone, you end up connecting with no one.A vague ideal customer profile leads to generic messaging that fails to speak directly to the pain points and desires of your most valuable prospects.
Reason #3:
They don't know how they solve it.
Many solopreneurs have valuable expertise but struggle to package it into a structured process that clients can understand and trust.Without a clear methodology, potential clients can't visualize their transformation or justify your pricing.
The Solution
Work with Nick to create your next digital offer.
Here's how it works:
Stage 1:
Offer audit
First, we start by evaluating your current offerings to identify gaps, opportunities, and potential roadblocks.
Stage 2:
Offer design
Next, we'll design your offer by getting you clear on:• what problem you solve
• who do you solve it for
• how do you solve it
Stage 3:
Offer creation
Finally, we'll convert your offer design into a point-of-view narrative, sales page wireframe, and sales call process.
What an engagement looks like.
What the people have to say
Meet your coach
👋 Hey, I'm Nick.If you've made it this far, I know you're contemplating whether this program is right for you.You may have been reading my content or listening to the podcast for some time.Yes, you can hack it together on your own. Maybe you've already tried, and that's why you're here.Either way, I have some good news.You're not alone.The vast majority of people like us struggle to explain:• what problem we solve
• why that problem matters
• how we solve it
• how we're different from the dozens of other optionsI created this program because it’s the most effective way to create a compelling digital offer.
Frequently Asked Questions
What do I get at the end of the program?
You'll walk away with a completed offer point-of-view, a sales call cascade formula, and an offer sales page wireframe with launch-ready copy.
How much time should I dedicate to this?
The program takes between 6-8 weeks. Each week you will join a consulting session.
How long will it take to see results?
You will have a launch-ready offer in 6-8 weeks.
Who is a good fit for this program?
Solopreneurs, coaches, and consultants who want to package up their expertise into a new digital offer or expand their existing offer ladder.
Will you build my website?
I will not design or launch your website for you. (I partner with select experts for those who need this service.)
How is this different from Full Stack Soloprenuer?
Full Stack Solopreneur is a self-paced course and group coaching program for those looking for a DIY approach to building and launching their next offer.
Digital Offer Creation with Nick Bennett
I'm excited to work with you to design your next offer.The next step is for you to book a call with me so we can discuss your current situation and determine whether we're a good fit to work together.
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