Turn your analog expertise into digital offers
Harness & Hone has taught dozens of Solopreneurs how to package their core competency into digital products and services they can easily market, sell, and service.Unlike other programs, you won't just get advice -- you'll design a niche only you can own, create a legendary point-of-view, and build a suite of offers you're proud of.
Who is this for?
Is the last 10% of the sales process always a struggle?
Do you end up ghosted by prospects "checking on budget" after what felt like a great sales call?
Do you always end up buried in client work?
Are you working 60+ hours per week just to keep up with all the custom projects and client deliverables?
Do you feel forced to take on bad-fit clients?
Is it harder than you thought it would be to attract and acquire the exact type of client you want?
If any of these resonate with you, then you're in the right place...
The system you need to effectively package your expertise into high-value digital offers
Solopreneurs face overwhelming and inconsistent advice.
Making it feel impossible to find good-fit clients.Most of the time, it takes longer than you want, and closing them is harder than you think.You end up with clients you don't really want, doing work you probably hate.And with ChatGPT reducing the value of existing knowledge to zero, it's only getting more frustrating.The truth is you can’t outwork this problem.Buyers just don't understand what you do, how you do it, or why it matters.And because of that, they just don't care to invest the time, money, and energy it takes to hire you.It isn't personal and it isn't your fault.Everything we've been taught about how to build a business is aimed at tech companies.Not you, the solopreneur.How do you effectively package your expertise into high-value digital products in a fragmented and trend-driven educational market?You don't have thousands to spend on ads.You don't need expensive tech.You need to quickly and clearly communicate a massively valuable problem your buyers have, why a life without that problem is worth living, and how investing in you gets them there.No amount of publishing to LinkedIn or tinkering with your website will solve the problem if buyers think you're just another Interchangeable Freelancer.I believe you can stand out in a world purposefully trying to commoditize you. You can leverage your analog expertise to create tangible value for your clients, charge for the outcomes you produce, and become known for a niche you own.Harness & Hone consults with Solopreneurs to help them turn their analog expertise into a digital offer ladder that is easy to market, sell, and service.You'll get structured guidance to design digital offers that leverage your analog expertise, create tangible value for your clients, and charge for the outcomes you generate in a niche you have access to.
Stand out in a world that is purposefully trying to commoditize you.
There are 3 reasons most Solopreneurs fail.
Point of failure #1:
No niche market
You don't need to appeal to more people -- you need 10-20 people on planet Earth to become a client.Too many people waste time trying to compete in broad market categories because they think it creates more opportunities.It doesn't.Solving a specific problem, for a specific person, with a specific process creates more opportunities.The more specific you are, the easier it is to attract the exact type of client you want.
Point of failure #2
No offer ladder
Whether you start from the bottom (courses) or the top (private coaching/consulting), the most successful Solopreneurs add rungs to the ladder over time.The goal is to increase access to your IP, serve more people, and create a massive impact.Not just save it for the small group of people who can afford to hire you for private consulting services.
Point of failure #3
No body of work
Ever wondered how some people seem to have a library of achievements while others struggle to remember what they’ve accomplished?Most of us fall into the trap of measuring success by what we did today or this week.But real growth?It’s measured over months and years.A body of work is your professional legacy, compounding over time.The more you create, the more you have to show, and the more people trust you.We set you up for the long game.
Break the digital revenue barrier.
Stop custom-scoping every engagement.
The biggest mistake Solopreneurs make? Custom engagements.In the beginning, you think buyers need to see deliverables on a scope of work if they are going to buy from you, so you create a custom list of every tic-tac-sized thing you could do.Not only is this unnecessary, but it devalues your expertise.Instead, you want to develop a programmatic approach that you guide all your clients though.A program that takes them from where they are today to where they need to be.
Align incentives with your buyers
Selling your service by the hour, project, or deliverable limits your income and creates a perverse incentive between you and your clients.When you sell your strategy, expertise, and outcomes, you align incentives with your clients because your worth is based on the exponential value you generate for your clients, not how much time you spend with them each month.
Find your 'Access-Problem Fit'
You’ve got the expertise, but you’re stuck asking yourself, “Who exactly am I selling to?”Because let’s face it—your knowledge is only as valuable as the problem it solves for the right people.And the enemy here? It's not your expertise. It’s not your offer.It’s the gap between what you know and who you know.Luckily, bridging that gap is simple, if you know where to start.And unlike chasing random leads (which could cost you time and sanity), you can use this straightforward approach to find your sweet spot—where your network and their needs intersect.
Build a reputation.
When you shift your model from hours, projects, and deliverables to strategy, expertise, and outcomes, you become known for the impact you have on your clients, not your "personal brand."You'll take pride in the fact that you don't have a resume because you will never consider updating it or working for someone else ever again.
The Digital Offer Accelerator
How the program works:
Stage 1:
Design your offer
Phase 1 is dedicated to creating and launching your core consulting offer.That means designing a market niche around the specific problem you solve, creating the initial positioning and messaging, and deploying it across sales calls, website copy, networking, and socials.
Stage 2:
Convert new clients
Once your core offer has launched, we get to work conditioning the market around the problem you solve and why it matters, and start as many conversations as possible.The goal in this phase is to attract and acquire the quality and quantity of clients you need to fill your portfolio.
Stage 3:
Strengthen your offer
Now that we've started filling your client portfolio, we're shifting focus to improving your service and offer operations so you consistently generate high-impact outcomes for your clients.
Stage 4:
Protect your revenue
Finally, now that your services business has reached the desired level, we will work to reduce your impact values by converting your existing private consulting offer into additional, passive digital revenue.
What an engagement looks like.
Weekly consulting calls for personalized support
Comprehensive playbooks and templates
A workstation to track your tasks and progress.
Real time Slack communication
Step-by-step worksheets to simplify the creation process
What other people think...
Want a closer look at some of the frameworks we teach?
Become a Digital Consultant
This free blueprint has everything you need to turn what you do best into a repeatable, tangible offer.
5 emails. 5 simple strategies.
Meet your co-pilot
👋 Hey, I'm Nick.If you've made it this far, I know you're contemplating whether this program is right for you.You may have been reading my content or listening to the podcast for some time.Yes, you can hack it together on your own. Maybe you've already tried, and that's why you're here.Either way, I have some good news.You're not alone.The vast majority of people like us struggle to explain:• what problem we solve
• why that problem matters
• how we solve it
• how we're different from the dozens of other optionsI've helped dozens of solopreneurs turn what they do best into offers that are easy to market, sell, and service.And now you too can create sustainable, high-value digital offerings that reflect your unique competencies that unlock new revenue streams and professional growth.I created this program because it’s the most effective way to package up your thinking and earn a living as a Digital Consultant.The choice is yours.
Frequently Asked Questions
How much does this cost?
Engagements start at $1,750 monthly.
How much time should I dedicate to this?
You will join a 60-minute guided strategy session every week. Each session will generate a couple of tasks that, on average, take approximately 60 minutes to complete.
How long will it take to see results?
The majority of clients are able to begin increasing their revenue within the first month.
Is this also for businesses with employees?
Yes. If you operate a professional services business with 10 or fewer employees and this resonates with you, book a call.
Digital Offer Accelerator with Nick Bennett
I'm excited to work with you to design an offer that is easy for you to market, sell, and service.The next step is for you to book a call with me so we can discuss your current situation and determine whether we're a good fit to work together.
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